ek44 Privacy Policy

This Privacy Policy ("Policy") describes how ek44 ("we", "us", "our") collects, uses, stores, and protects the personal information of individuals ("you", "your", "the player") who access or use the ek44 online gaming platform located at ek44.lat (the "Platform"). ek44 is committed to operating its Platform with full respect for the privacy and data rights of all registered players, with particular care given to the requirements of our Bangladeshi user base.

This Policy should be read alongside the ek44 Terms & Conditions, which govern the overall relationship between you and ek44. In the event of any conflict between this Policy and any other document, this Privacy Policy governs with respect to matters of personal data and privacy. The effective date of this Policy is 1 January 2026. Material revisions will be communicated to registered players via their registered email address before the changes take effect.

ek44 takes a privacy-by-design approach to its Platform operations. This means that data protection is built into the architecture of our systems from the ground up, rather than applied as an afterthought. We regularly review our data handling practices to ensure they remain proportionate, lawful, and aligned with the evolving digital privacy landscape.

ek44 collects personal data through several distinct channels: directly from you during registration and account management, automatically through your use of the Platform, and from trusted third-party verification and payment partners. The categories of data we collect are described below.

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data unless specifically required by law or anti-fraud regulation. If any such data is inadvertently submitted by a user, it will be deleted promptly upon discovery.

ek44 processes your personal data for the following specific purposes. Each purpose is supported by a lawful basis for processing, which is set out in Section 4 of this Policy.

• Account Creation and Management: To register your account, verify your identity, maintain your player profile, and manage your session activity on the Platform.
• Payment Processing: To facilitate deposits via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to process withdrawal requests back to your verified payment method. All payment data is handled in accordance with applicable financial security standards.
• Age and Identity Verification: To confirm that all registered players are at least 21 years of age, in compliance with ek44's strict age restriction policy. Documentary verification may be required before any withdrawal is released.
• Fraud Prevention and Anti-Money Laundering: To detect, investigate, and prevent fraudulent activity, money laundering, identity theft, and any other prohibited conduct on the Platform. This includes automated screening of transaction patterns and periodic manual review.
• Customer Support: To respond to your enquiries, complaints, and support requests submitted via email or live chat. Support communication records are retained to improve service quality and as evidence in the event of a dispute.
• Responsible Gaming: To monitor betting patterns that may indicate problem gambling behaviour, to enforce deposit limits and self-exclusion requests, and to provide access to responsible gaming tools and resources.
• Legal Compliance: To meet our obligations under applicable laws, including record-keeping requirements, law enforcement requests, and regulatory reporting.
• Platform Improvement: To analyse aggregated, anonymised usage data for the purpose of improving the Platform's features, performance, game selection, and user experience. This analysis does not involve your identifiable personal data.
• Marketing Communications: To send you relevant promotional offers, bonus notifications, and tournament announcements by email — but only where you have expressly opted in to receive marketing communications. You may withdraw consent at any time by unsubscribing via the link in any marketing email.

ek44 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your consent or establishing a new lawful basis for the processing.

ek44 processes your personal data only where it has a clearly identified and lawful basis for doing so. The primary legal bases on which ek44 relies are as follows:

• Contractual Necessity: Processing that is necessary to perform the contract between you and ek44 — specifically, operating your account, processing payments, and delivering the gaming services you have signed up for.
• Legal Obligation: Processing that is required to comply with applicable legal and regulatory obligations, including anti-money laundering rules, age verification requirements, and financial reporting standards.
• Legitimate Interests: Processing carried out in the pursuit of ek44's legitimate business interests, such as fraud prevention, Platform security, and improving the quality of the service — provided that such interests are not overridden by your privacy rights.
• Consent: Where none of the above bases applies, ek44 will seek your explicit consent before processing your data. This applies particularly to marketing communications. You have the right to withdraw consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

ek44 uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences, and understand how users interact with the site. Cookies are small text files placed on your device by your web browser when you visit the Platform. The types of cookies we use are described below:

• Strictly Necessary Cookies: Essential for the Platform to function correctly. These include session cookies that keep you logged in during your visit and security cookies that help detect fraudulent activity. These cookies cannot be disabled without affecting core Platform functionality.
• Performance & Analytics Cookies: Used to collect aggregated, anonymised data about how visitors use the Platform — such as which pages are visited most frequently and whether error messages are encountered. This data is used solely to improve Platform performance and user experience.
• Functionality Cookies: Remember your preferences, such as your selected language or the last game you played, to provide a more personalised experience on subsequent visits.
• Marketing & Targeting Cookies: Used only where you have given explicit consent. These cookies help ensure that promotional communications and on-Platform offers are relevant to your interests based on your activity history.

You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the Platform. ek44 does not use third-party advertising networks for behavioural tracking across external websites.

ek44 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We share your personal data only in the following strictly defined circumstances:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Visa, and Mastercard receive only the transactional data required to process deposits and withdrawals. These providers operate under their own privacy policies and are not permitted to use your data for any purpose beyond processing the specific transaction.
• Identity Verification Partners: Third-party KYC (Know Your Customer) service providers may receive copies of your identity documents and personal details for the purpose of age and identity verification. All such partners are contractually bound to process your data solely for verification purposes and to maintain equivalent data security standards.
• Game Technology Providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive your player session data (such as a pseudonymous player ID and game history) to enable the delivery of their games. They do not receive your full personal profile or financial details.
• Law Enforcement and Regulatory Authorities: ek44 will disclose personal data to competent law enforcement agencies, courts, regulators, or government authorities where required to do so by law, court order, or in the legitimate interest of preventing or detecting crime, fraud, or money laundering.
• Corporate Transactions: In the event of a merger, acquisition, restructuring, or sale of all or part of ek44's business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights in relation to it.

ek44 operates its Platform with servers and technical infrastructure that may be located outside of Bangladesh. As a result, your personal data may be transferred to and processed in countries other than your country of residence. Where such transfers occur, ek44 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this Policy.

Safeguards employed by ek44 for international data transfers include:

• Contractual clauses with data processors that require them to protect personal data to the same standard as ek44.
• Transferring data only to organisations that have demonstrated adequate data protection practices through independent certification or regulatory approval.
• Using pseudonymisation and data minimisation techniques so that the data transferred contains only what is strictly necessary for the processing purpose.

If you would like more information about the specific safeguards in place for any particular international transfer of your personal data, please contact ek44 at [email protected].

ek44 retains personal data only for as long as is necessary to fulfil the specific purpose for which it was collected, or for as long as required by applicable legal, regulatory, or contractual obligations. The following general retention guidelines apply:

• Active Account Data: Retained for the duration of your account's active status plus a period of up to five years following account closure, to comply with anti-money laundering record-keeping obligations.
• Financial Transaction Records: Retained for a minimum of five years from the date of each transaction, in accordance with financial regulations applicable to digital payment platforms operating in the Bangladesh market.
• Identity Verification Documents: Retained for the duration of the account plus five years post-closure. Copies of identity documents submitted for KYC purposes are stored in an encrypted environment with restricted access.
• Customer Support Correspondence: Retained for three years from the date of last interaction, unless the correspondence relates to an ongoing dispute or regulatory investigation.
• Marketing Preferences and Opt-In Records: Retained for the duration of the account plus two years, to maintain evidence of consent and opt-out requests.
• Session and Technical Logs: Retained for up to 90 days for fraud detection and security purposes, after which they are deleted or anonymised.

Upon expiry of the applicable retention period, personal data is either securely deleted from ek44's systems or irreversibly anonymised so that it can no longer be associated with any identifiable individual. Anonymised or aggregated data may be retained indefinitely for statistical and analytics purposes.

As a registered player on ek44, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected] with a clear description of your request. We will respond to all verified requests within 30 days.

• Right of Access: You have the right to request a copy of the personal data ek44 holds about you, along with information about how that data is being used and with whom it has been shared.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated without undue delay.
• Right to Erasure ("Right to Be Forgotten"): You may request that ek44 delete your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent, or where the data has been unlawfully processed. Note that this right is subject to legal retention obligations — ek44 may be required to retain certain records even after an account is closed.
• Right to Restriction of Processing: You may request that ek44 restrict processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested or while an objection to processing is being assessed.
• Right to Data Portability: Where processing is based on your consent or on a contractual necessity, you may request that ek44 provide your personal data in a structured, commonly used, machine-readable format for transfer to another service provider.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on ek44's legitimate interests. You also have an unconditional right to object to processing of your data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place before the withdrawal.

The ek44 Platform is strictly intended for adults aged 21 years and above. ek44 does not knowingly collect, store, or process personal data from individuals under the age of 21. If you are under 21 years of age, you are not permitted to register an account, deposit funds, or place bets on the ek44 Platform under any circumstances.

Parents and guardians who suspect that a minor has registered on ek44 without their knowledge are encouraged to contact us immediately at [email protected]. We take underage gambling prevention extremely seriously and will respond to all such reports as an urgent priority. We also recommend that adults in Bangladesh use parental control software to restrict minors' access to online gambling platforms.

ek44 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. Our security infrastructure includes, but is not limited to, the following controls:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers.
• Encrypted storage of sensitive personal data and financial records at rest, using industry-standard encryption algorithms.
• Strict access controls ensuring that only authorised personnel with a legitimate business need can access personal data, governed by role-based permission systems.
• Regular internal and third-party security audits and penetration testing to identify and address vulnerabilities before they can be exploited.
• Two-factor authentication (2FA) options available to all registered players to protect account access.
• Continuous monitoring of Platform systems for unusual activity patterns that may indicate a security breach or unauthorised access attempt.
• Firewall protection, intrusion detection systems, and DDoS mitigation measures to protect Platform infrastructure.
• Staff training on data protection and security best practices, with mandatory annual refresher programmes.

While ek44 takes every reasonable precaution to protect your personal data, no digital platform can guarantee absolute security. You also play an important role in keeping your account secure — please use a strong, unique password for your ek44 account, never share your login credentials with anyone, and contact our support team immediately if you suspect unauthorised access to your account.

The ek44 Platform integrates with a number of third-party service providers to deliver certain functionality. These include game technology providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, as well as payment processors including bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and identity verification partners.

Each of these third-party providers operates under their own terms of service and privacy policies, which govern the processing of any personal data they receive in connection with their services. ek44 carefully selects its third-party partners and requires them to demonstrate adequate data protection standards as a condition of engagement. However, ek44 is not responsible for the privacy practices of third-party providers beyond the contractual obligations we impose on them.

The Platform does not contain links to third-party websites. In the event that any third-party content or embedded functionality is present on the Platform, any interaction you have with that content is governed by the relevant third party's privacy policy, and ek44 encourages you to review those policies before engaging with third-party content.

ek44 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, legal or regulatory requirements, or Platform functionality. The effective date at the top of this Policy will be updated whenever material changes are made.

Where changes are material — meaning they significantly affect the way your personal data is collected, used, or shared — ek44 will notify registered players via their registered email address at least 14 days before the changes take effect. For minor or non-material updates (such as typographical corrections or clarifications that do not alter the substance of the Policy), the Policy may be updated without advance notice.

Your continued use of the Platform following notification of a material change constitutes your acceptance of the revised Privacy Policy. If you do not agree with any changes to this Policy, you should cease using the Platform and contact our support team to arrange closure of your account. We strongly encourage all registered players to review this Policy periodically to stay informed about how ek44 handles their personal data.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights described in Section 9, or need to report a potential privacy concern, please contact ek44's support team. Our team is available 24 hours a day, seven days a week (Bangladesh Standard Time, UTC+6).

You may contact us by email at [email protected]. When submitting a data rights request, please include your registered username, the email address associated with your account, and a clear description of the right you wish to exercise or the concern you wish to raise. We will acknowledge receipt of your request within two hours and provide a substantive response within 30 days.

ek44 is committed to resolving all privacy-related concerns fairly, transparently, and as swiftly as operational circumstances allow. We treat every data query with the seriousness it deserves, and no player will face any negative consequence on their account for raising a legitimate privacy concern or exercising their data rights in good faith.